Reviewing Video Analytics

Regardless of your specific goals for online video, understanding your audience is a key to developing a successful video strategy. The better you understand your viewers, the easier it is to create content that will engage them in formats they can easily consume. The Analytics page provides analytics about how many views your videos have, how much content your viewers are watching and even when they stop watching videos.

To view Analytics in Brightcove Engage™, click Analytics in the navigation header.

The Videos tab will be selected by default. The following details will be displayed:

Video Name and ID
Video Views - The number of times a video started playing, recorded when the stream is started
Published Date - The date the video was uploaded

Selecting a time span

To specify the time period for analytics, click on a quick date or use the calendar control. Note that when a single day is selected, the graphs will display by hour.

Using a quick date

A series of quick dates are at the top of the page. The following quick dates are available:

Today
Last 7 days
Last 30 days
This month - The calendar month to date - for example, if today is March 17, this report will display March 1 - March 17
Last month - The previous calendar month - for example, if today is February 14, this report will display January 1 - January 31.

Using the calendar control

You can also select a start and end dates by clicking on the calendar control.

Reporting time zone

Data on the Analytics page is shown using the account's reporting time zone. The time zone is displayed below the calendar control.

The reporting time zone is used to calculate day boundaries for reporting data. Changing the reporting time zone setting only affects data going forward, and changes are not applied retroactively. If you change this setting, you may see a flat spot or a spike in your data when looking at day boundaries where the change was applied. Updates to this setting may not take effect immediately, and analytics data may continue to refer to the old setting until the system processes the changes.

The reporting time zone can be configured as part of the account settings. For information on changing the reporting time zone, see Managing Account Settings.

Viewing analytics for a video

To view detailed analytics for a specific video, click on the Videos tab and then a video name.

The following details will be displayed:

Viewer - The viewer name, this may display Browser User if the viewer name is unknown
Last View - Last date and time the viewer watched the video
Times Watched - The number of times the video started playing
Percent Watched - The total percent watched over all the user's sessions

Viewing viewer analytics

To view viewer analytics, click on the Viewers tab. A list of all viewers who have viewed videos during the selected time period will be displayed.